Pink Ribbons Inc.

I got some very sweet responses to my post yesterday about why I wont claim “Breast Cancer Survivor” for myself…thank you for that. 🙂 I wanted to follow up with a bit more awareness on the Pink Ribbon Culture that surrounds Breast Cancer and swallows the month of October. I am a member of the Zeta Tau Alpha Fraternity and have been around the Susan G Komen foundation and the “Pink Ribbon” for over a decade but I had NO idea what was actually happening. Here is the trailer for the documentary “Pink Ribbons Inc” that does an excellent job of outlining how corporations use my disease as a cause to promote their bottom line. I am not begrudging capitalism but breast cancer is epidemic…we need REAL research into causes and prevention. I know that if women really become aware of how the “research” money is being spent and if we get vocal enough things will change. (Note: If you’re reading this in an e-mail you’ll need to click over to the blog to watch the video)

We do not need more awareness. I don’t need the white house to become a pink house. I don’t need Estee Lauder to sell me some pink lipstick that actually contain carcinogens and then donate a penny to Komen. I would love a nuanced approach to Breast Cancer treatment rather than the current slash, poison and burn. We need to understand this thing!! SOOO much money has been raised with really not much to show for it.

  • 60% of funds raised and donated in North America are being put back into awareness campaigns. Currently only 5% of funds raised and donated in North America are being used towards prevention research. If you’re not AWARE of BC at this point, honestly, you’ve been on the moon…even there you may see the pink lights. 🙂
  • Only 20-30% of cancer occurs in women with “known” risk factors and only 5-10% of that is inherited. That’s at least 70% where we have NO CLUE where it comes from and only 5% of the research money going towards it. Tough to cure a disease when we know nothing about it.
  • In the 1940’s 1 in 22 women were diagnosed with BC, now it’s 1 in 8. That may be because of better screening but quite possibly we are polluting our bodies in a way that needs to be understood and stopped.
  • Susan G Komen died 30 years ago…and honestly her prognosis would not be much better now. How have we not made ANY progress in stage IV treatment in 3 decades with all the money raised?

There are a lot more statistics and the problem is one that is endemic of the big pharma system. This is not meant to be a disheartening message. 🙂 I know people love me and want to help me…honestly buying pink products doesn’t do that…it helps the companies. Signing up for prevention based research organizations like the Army of Women does.

I had debated whether to include the “real” face of breast cancer in this blog because it may be difficult for some people to look at…hell it’s difficult for me to live. But if you really want to see the reality…post surgery…post chemo…post radiation…pre healing/reconstruction click here. But be warned it’s not a pink ribbon. Things NEED to change.

Sorry for the heavy (but important) message on a Friday…have a good weekend. 🙂



11 thoughts on “Pink Ribbons Inc.

  1. No freaking way! I had no idea the Pink Ribbon movement has a blatantly insidious side. Thanks so much for this info, trailer, and especially the sobering pic of what surgery really looks like. I’m passing it along, sister!

  2. That’s it. No more pink for me. Thanks for sharing I had always wondered about this. Love how you tell it how it is!!! Cheers to Friday. Wish we could have a glass of vino together. Love Ya.

    Sista Sarah

  3. The REAL FACE: “The reality…post surgery…post chemo…post radiation…pre healing/reconstruction, needs to come out of the “shameful shadows” into the “Liberating LIGHT”. YES … bring it!!! Hug – Glen

    • Thanks Anne Marie…inspired by you. 🙂 I am planning on going back to my ZTA chapter in January to see if I can kick off a campaign to recruit women for Dr. Love’s million woman army. We were always so focused on passing out ribbons but not really doing anything meaningful. Hopefully a few of them grab onto the idea and run with it. xx L

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